What basic things do you need before you talk to a prospective retail store:
i. A Sales Order Book ready form (Available at Staples or Office Depot) to track and record your transactions. Write your name and phone number on the left hand corner of your Sales Order Book you issue out (If you have a stamp pad that can be a great help, avery stickers can be another alternative).
ii. Print out Moringa Poster
iii. Print out Moringa Brochures (personalize before printing)
iv. Print out a Wholesale Retail Price List
v. Applicable if you have a laptop computer, Ipad, Smart phone. Highlight our http://www.radiofilipinousa.com/ an internet radio site that advertise and promote moringa worldwide
Retail Store Marketing Approach:
i. Present the product (use brochure as product sales aid)
ii. Present pricing structure (use wholesale/retail price list)
iii. Emphasize the profitability of the product and repeat orders
iv. Emphasize driving traffic and business to their stores
v. Sell or consign at least two bottles or more
vi. Ask permission to post a Moringa Poster at the store or (leave at least two posters and advice them to post it where it is very visible)
vii. Leave some business cards (If not available your Sales Order Book or your personalized brochure will suffice)
Get these important basic info about the store:
a. Name of the store, address, phone number
b. Name of contact person
c. Store hours
Which stores should I go to?
Research on Filipino Stores in your area, where people normally buy their food or groceries, gift shops, video rental stores, mobile phone outlets. With the attractive profit margin and the repeat business it can generate, these business people would love to add an additional stream of income to their store.
What are the advantages of having retail stores?
i. It’s like having a chain of retail store outlets without paying rent space or an employee to sell your products.
ii. If you have a regular job and do not have the time to answer phone inquiries, you have 8-12 hours product exposure and product availability with your retail outlets.
iv. The more retail outlets you establish the more sales opportunity!
v. If you want to receive regular communication with us, please update your e-mail addresses and phone numbers.
Act Now! Or somebody else will!
Tony Lagman
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